I’m Julia Wilson, a strategist and advisor based in Atlanta, focused on beauty, personal care, and wellness. I’m fascinated by what makes a great product, why consumers fall in love with it, and what allows a brand to outlast generations.
With a background in consumer insights and performance transformation, I look at the industry through both a cultural and corporate lens.
On this site, I share perspectives on the founders, brands, and shifts shaping the future of beauty and wellness, and industry activity following close behind.
By day, I’m a Principal at KPMG. Let’s connect and compare notes.